Christmas time is fast approaching, but the Holiday Market season is already here. As a crafter myself, I have spent the past few months gathering stock and creating new merchandise for our local market scheduled for December 3rd at our studio. I am still new at this, but here are four tips for those of you who might want to join in the holiday market madness.
Plan ahead ; even before getting your hands dirty, have a clear plan as to what you will need, how much you will need and how long it will take you to create your stock. There’s nothing worse than knowing what you want and not having the materials to get it done.
Give yourself enough time ; as an artist, I have learned that working under pressure is never good. The final product is always much better when it is not rushed and when it comes naturally. Give yourself plenty of time to create your stock. Take breaks, breath, and let yourself be creative in the process.
Try something new ; When you do something right (and when it sells!), you know you have to keep creating it. But every once in a while, try something new or change it up a bit. This will keep the creative juices flowing, and who knows ; your buyers might love it!
Make enough, but not too much ; participating in a market means you need lots of stock. But don’t make too much as over-stocking leaves you with extras that might not sell, ever. Make sure you have a way of promoting your work even after the market is over so that you have a natural turn-around of stock.
I feel fortunate to be living in a community that values local artisans and crafters. In today’s world, we are constantly being bombarded by large scale companies with tons of money who sell cheap products. When you buy locally, you can be assured that the product you purchase was made with love and hard work. It will help support a family who will continue to give back to the community we live in. Happy Shopping! Support Local!